Key Details

Duration: 3 Hours

Delivery method: In-house

Overview

The Financial Conduct Authority (FCA) imposes significant requirements on authorised firms with respect to their communications with clients. As well as the over-arching requirement for communications to be fair, clear and not misleading, there are detailed rules governing those communications which are defined as Financial Promotions.This course provides a comprehensive...

The Financial Conduct Authority (FCA) imposes significant requirements on authorised firms with respect to their communications with clients. As well as the over-arching requirement for communications to be fair, clear and not misleading, there are detailed rules governing those communications which are defined as Financial Promotions.

This course provides a comprehensive introduction to the regulatory obligations relating to Financial Promotions, in particular those relating to investment services covered by the Conduct of Business (COBS) rules. It considers the definition of a Financial Promotion and what it means for a promotion to be fair, clear and not misleading. It outlines the rules relating to Financial Promotions for retail clients, as well as the regulator’s expectations regarding use of social media and the need for systems and controls for the approval of promotions.

Who is this for?

This course is designed for those with responsibility for creating, reviewing and approving Financial Promotions and other communications within authorised firms. It will be most relevant to those working in firms providing investment services to retail clients, although much of the content will be applicable to firms in other sectors.

  • A Word on Terminology – Key Definitions
  • The Regulatory Framework
  • Fair, Clear and Not Misleading
  • What Makes a Financial Promotion - ‘Invitation’ and ‘Inducement’
  • Defining the Recipients
  • Rules for Retail Clients
  • Social Media
  • Approval & Record-Keeping
  • When Things Go Wrong

After attending this workshop, participants will:

  • Know the definition of a Financial Promotion
  • Understand how to identify a communication as a Financial Promotion, and the implications of issuing a Financial Promotion
  • Know the principal rules applying to Financial Promotions for retail clients
  • Understand how the Financial Promotion rules apply in the context of social media
  • Know the FCA’s requirements regarding approval of Financial Promotions, and be able to assess their firm’s systems and controls